Motorcraft® is a Ford Motor Company auto parts brand. Motorcraft® auto parts was launched by Ford as an automotive parts unit in the 1950's. It was discontinued for a while, during which time Ford used "Autolite" as its main official parts brand. Ford planned to use the Motorcraft® brand to manufacture and provide automotive replacement and original equipment parts. "Autolite" is no longer owned by Ford and is now owned and operated by FRAM.
Motorcraft® also manufactures parts such as oil filter applications which are designed for many makes/models built by a wide variety of additional automotive manufacturers.